"Fifth Avenue Shoe Repair finds inspiration in conserving tradition as well as breaking those same norms.The label is inspired by an old shoemakers shop in London that has gone from generation to generation passing on knowledge in craftsmanship and traditions of this old profession. Since classic tailoring, pattern making and authentic knowledge always stays a priority and a necessity in the collections this label was named Fifth Avenue Shoe Repair in 2004.

Our creative focus will always lie in draping technique where the silhouette progresses through sculpting. In contrast, these advanced shapes are combined with classic wear such as the old man’s chino or the classic white shirt. Attention to detail and love of fabrics is something we honour and for which we stay ready to walk an extra mile in order to achieve."

In store now – How to tell a story without a plot….
Fifth avenue shoe repair Spring 2010 collection withholds two contradicting themes.

First: very down to earth, holding soft colour tones and washed hand feel. By over-dyeing garments in double weave linens, parachute poplins and cashmere jerseys our ambition has been to achieve a “close to earth” expression. We call this the human part of the collection.
Second: the complete opposite; a colourful fairytale landscape with multiflower patterns and shapes without boundaries. With extra everything we defy the minimalist and give you the maximalist. A strong floral and eccentric palette of vibrant colours constitute our surreal, beautiful and alien part of the collection. This is the non human part of the collection.

The two elements co-exists in the same way flower and weed nurture from the ground – needing each other to survive or to even exist.
We present this collection based on characters. We bring them out in the collection, each character explaining and telling their unique story. Combined they create a snapshot, a story of our every day life in which we all take a part in creating.

The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection. The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made.

The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive. The doll once human, too much in love with things. Now she has transformed into a non human fairytale object. The geisha a fairytale version of a human, easily mistaken for being evil. She is wise and observing, always following her tone.

Shoerepair by the No.
In our hand crafted By the no. collection the organic structures evolve into intricate experiments of draping and deconstruction.
The Harajuku girl is built in excessive layering out of men’s striped shirts or white lace fabrics reminding of an old, broken porcelain doll.
The classic suit, trench coat and shirt are put apart and constructed into new shapes. The original garment is used to reach new expressions.
Copper elements sets a metallic sharpness in the texture of the collection.

The beginning
Starting as an experiment in knitwear and jersey showing only ladies styles, FASR is now a full women’s and Men’s brand, with accessories presented as bags, shoes and belts.

Femininity and masculinity are constantly explored and created in each garment, with their attention to detail and love of fabrics being something of a key feature. These approaches have helped FASR become a fast growing player in the Industry.

Fifth Avenue Shoe Repair around the world
Fifth Avenue Shoe Repair is based in Stockholm, and is where the first store was opened. Founded in 2004 by Astrid Olsson and Lee Cotter, Fifth Avenue Shoe Repair is available in 20 countries including LA, Berlin, Amsterdam New York, Paris and London.