Whyred on vimeo.com We made up this expression Calypso Punk, dark but colorful music. It describes our Whyred SS13 collection so well. Thanks to Karin Smeds who styled the show and to Luciano Leiva who made the music, so we could express this in the stairs of F12 a beautiful evening.

thethousands.com For many, Swedish fashion is known for its fast-paced, fresh-faced basics such as by HM and Cheap Monday. For the few, it is defined by the slow-paced purists: J.Lindeberg, 5th Avenue Shoe Repair, Filippa K., WhyRed and Acne, whose palettes, designs, and overall approaches resonate with, rather than rub against, your hip pocket.

But slow is not boring, and Swensk owner Mats Ekstrom often draws a comparison between his brand of ‘Slow Fashion’ and Slow Food. After all, true choice is about finding quality, not about negotiating quantity so if you’re confident that you are through with your fashion phases and just want something that will always look good then head to Swensk.

spotify Lounge music is a description of music popular in the 1950s and 1960s. It is a type of mood music meant to evoke in the listeners the feeling of being in a place – a jungle, an island paradise, outer space, et cetera – other than where they are listening to it.

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Swensk; The White Album vol. II
Four seasons of minimalistic fashion; The Black Album vol II x Winter // The Red Album vol II x Spring // The Blue Album vol II x Summer // The Grey Album vol II x Autumn