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Although fashion comes and goes, the international brands stocked in our store share the common factor of enduring sophistication. Some people would call it minimalism but for us it is a commonsense, highlighting the wearer’s achievements rather than the brands.
For Swensk slow fashion means that all our clothes are meant to be timeless, both when it comes to quality but more so when it comes to design. Read more. |
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The collections of each brand have been curated for a target group referred to as ‘black collar workers’ who wears the same minimalistic clothes regardless occasion.
The style aspirations of this group extends to those who are interested in sophisticated brands and products that complement their urban lifestyle. The ambition of Swensk is to carry all international labels born from the Swedish design heritage of less is more. Read more. |
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Register your email to receive information about coming events.
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Monday-Thursday 11 AM - 6 PM
Friday 11 AM - 7 PM
Saturday 11 PM - 5.30 PM
Sunday 12 PM - 4.30 PM |
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Whyred on vimeo.com We made up this expression Calypso Punk, dark but colorful music. It describes our Whyred SS13 collection so well. Thanks to Karin Smeds who styled the show and to Luciano Leiva who made the music, so we could express this in the stairs of F12 a beautiful evening.
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thethousands.com For many, Swedish fashion is known for its fast-paced, fresh-faced basics such as by HM and Cheap Monday. For the few, it is defined by the slow-paced purists: J.Lindeberg, 5th Avenue Shoe Repair, Filippa K., WhyRed and Acne, whose palettes, designs, and overall approaches resonate with, rather than rub against, your hip pocket.
But slow is not boring, and Swensk owner Mats Ekstrom often draws a comparison between his brand of ‘Slow Fashion’ and Slow Food. After all, true choice is about finding quality, not about negotiating quantity so if you’re confident that you are through with your fashion phases and just want something that will always look good then head to Swensk.
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